Cookie Policy
Information about the cookies and tracking technologies we use.
Effective Date: January 1, 2024 | Last Updated: May 2026
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit our website. They contain information that is sent back to our servers on subsequent visits. Cookies help us remember your preferences, track your activity, and improve your user experience.
2. Why Do We Use Cookies?
VisiAI uses cookies and similar tracking technologies to:
- Provide Essential Functions: Keep you logged in, maintain session security, and remember your preferences
- Improve User Experience: Customize content and interface based on your behavior
- Analyze Performance: Understand how users interact with our Platform to identify popular features and usability issues
- Detect Fraud & Security: Monitor for unauthorized access and malicious activity
- Marketing & Advertising: Display personalized content and measure campaign effectiveness (optional)
3. Types of Cookies We Use
3.1 Essential Cookies
Purpose: Required for the Platform to function properly.
Examples: Session ID, authentication tokens, CSRF protection.
Consent: These cookies are necessary and cannot be disabled without impairing functionality.
3.2 Performance & Analytics Cookies
Purpose: Collect data on how you use the Platform (pages visited, features used, time spent).
Tools: Google Analytics, Mixpanel, custom analytics.
Retention: Typically 2 years.
3.3 Preference Cookies
Purpose: Remember your settings and preferences (language, theme, dashboard layout).
Retention: Until you clear your browser cache or modify preferences.
3.4 Marketing & Advertising Cookies
Purpose: Track your behavior across websites to display personalized ads and measure campaign ROI.
Partners: Google Ads, Facebook Pixel, LinkedIn Insight Tag.
Consent: These cookies require your explicit consent and can be declined.
3.5 Third-Party Cookies
Purpose: Placed by third-party services we integrate with (payment processors, customer support tools, analytics platforms).
Providers: Stripe, Zendesk, Google, Facebook, and others.
4. Similar Tracking Technologies
Beyond cookies, we use similar technologies to track user behavior:
- Pixels & Web Beacons: Small images embedded in web pages that send data when loaded
- Local Storage: Browser storage that persists data longer than cookies
- Cross-Domain Tracking: Tracking user behavior across multiple domains
- Device Fingerprinting: Identifying devices based on browser and system properties
5. Cookie Retention & Lifespan
Cookies are classified as either "session" or "persistent":
- Session Cookies: Deleted when you close your browser (typically essential cookies)
- Persistent Cookies: Remain on your device for a set period (ranging from days to years) specified by VisiAI
You can delete cookies at any time through your browser settings. A new set of cookies will be created on your next visit.
6. Third-Party Cookies & Services
We partner with third-party service providers who place their own cookies:
| Service | Purpose | Privacy Link |
|---|---|---|
| Google Analytics | Traffic analysis | Google Privacy |
| Google Ads | Advertising | Google Privacy |
| Facebook Pixel | Advertising & retargeting | Facebook Cookie Policy |
| Stripe | Payment processing | Stripe Privacy |
| Zendesk | Customer support | Zendesk Privacy |
7. Your Cookie Choices & Controls
7.1 Browser Settings
Most browsers allow you to control cookies through settings:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Preferences > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Privacy > Cookies and other site data
Note: Disabling all cookies may impair Platform functionality.
7.2 Cookie Consent Banner
When you first visit our Platform, a cookie consent banner appears. You can choose to:
- Accept All: Allow all cookies, including analytics and marketing
- Decline: Reject non-essential cookies (only essential cookies are set)
Your choice is saved in localStorage and persists across sessions.
7.3 Do Not Track (DNT)
If your browser sends a DNT signal, VisiAI will honor your preference and minimize tracking where technically feasible. However, some features may require cookies to function properly.
7.4 Opt-Out Links
You can opt out of specific tracking services:
- Google Analytics: Google Analytics Opt-Out
- Facebook Ads: Facebook Ad Preferences
- Industry Opt-Out: Digital Advertising Alliance Opt-Out
8. International Considerations
8.1 GDPR (European Union)
Under GDPR, we must obtain explicit consent before placing non-essential cookies on EU residents' devices. Our cookie banner provides clear opt-in/opt-out options. You can withdraw consent at any time.
8.2 CCPA (California)
California residents have the right to know what cookies are placed and can opt-out of certain tracking. We honor these rights through our cookie preferences.
8.3 ePrivacy Directive
VisiAI complies with the ePrivacy Directive requirements in all applicable jurisdictions.
9. Security & Data Protection
Cookies are stored securely on your device and encrypted when transmitted over the internet (HTTPS). We do not store sensitive information (passwords, payment details) in cookies. If a cookie is compromised, we have security measures to detect and respond to unauthorized access.
10. Updates to This Policy
We may update this Cookie Policy to reflect changes in technology, legislation, or our practices. Updates will be posted on this page with a new "Last Updated" date. Continued use of the Platform after updates constitutes your acceptance.
11. Contact Us
If you have questions about our use of cookies or want to request cookie data deletion, please contact:
VisiAI Toolkit Privacy Team
Email: privacy@visiaitoolkit.com
Phone: +1-415-555-0198
Address: 600 California St, San Francisco, CA 94108, USA
12. Glossary
- Cookie: A small file stored on a device that contains information sent by a website
- First-Party Cookie: A cookie set by the website you're visiting
- Third-Party Cookie: A cookie set by a domain other than the website you're visiting
- Session Cookie: A cookie deleted when you close your browser
- Persistent Cookie: A cookie that remains on your device after closing your browser
- Pixel Tag: A small image file that sends data when loaded
- Tracking Technology: Any method used to collect user behavior data (cookies, pixels, etc.)